Friday, August 15, 2008

Food TV: Free for Millions

Despite the fact that this mini-post is more a weak-kneed excuse to link to Forbes' ranking of celebrity chefs than my typical (perhaps anal-retentive) over-analysis, the list and the in-depth look at who these people are (in its incomplete splendor) are worth a click or two.

And, in related, somewhat disconcerting news, Rachel Ray topped the likes of Mario Batali, Bobby Flay, Anthony Bourdain and Tom Colicchio in earnings.

And, in sad news, Aaron McCargo, Jr., did not make the list. However, he did receive an honorary "Coke The Van" lapel pin manufactured by The Franklin Mint.

Okay, that's not true. But it would have been sweet if he did.



Patti's Parlor said...

I saw that and it made me wonder if Bobby is REALLY an owner of FN as some suspected. I'd think he would have more than 1.5 Mil if he was. Not surprised RR top them all with her daytime variety show, magazine, countless cookbooks, RR pots and knives, not to mention her multiple shows on FN.
I’m still waiting for delivery of my Coke The Van apron. I’m going to put it right next to the Kitchen Ho apron that I already have. (White apron, red letters, seriously!)

In other news, how about those Olympics!?!?!?!

Boogie said...


I doubt Bobby Flay has a financial stake in the Food Network, other than his own involvement in shows -- hosting, development, producing, etc. Consider this: Emeril got the Food Network up and kept it running for years and he's essentially been bounced from the network. If he had a financial stake in the network, his disappearance would not have been this rapid or complete. And, therefore, by that logic, if Emeril didn't have some sort of financial stake in the Food Network, I doubt Bobby Flay, who's just now coming into his own (vis-a-vis the Food Network, anyway), would be knee-deep in the network. It's possible, of course, but knowing his schedule (a shitload of restaurants, a shitload of shows, public appearances, etc.) I doubt he'd have his dollars tied up in a network when he could keep himself liquid to be able to open new restaurants when/if...

I agree vis-a-vis Rachel Ray; whether or not she's as talented as the others on the list is irrelevant, she's managed to become a brand. And the reason why is that guys like Mario Batali, Thomas Keller and even Anthony Bourdain -- both in terms of food and image -- cook relatively complicated, complex stuff, whereas Rachel Ray appeals to the simple person at home who wants to know how to make meatloaf or a new way of serving ice cream that doesn't require a $50 machine and days of prep.

I hear shipments of the "Coke The Van" aprons are being delayed in favor of the new design.

It says "steak au poivre isn't French. It just means pepper."